TV Writing Advice from Jonathan Groff: Why ‘Do the Next Right Thing’ Works

“Do the Next Right Thing”: TV Writing Wisdom from Showrunner Jonathan Groff

When it comes to crafting memorable television, few insights carry more weight than Jonathan Groff’s mantra: “Do the next right thing.” As the showrunner behind Black-ish, Happy Endings, and Scrubs, Groff has earned a reputation for blending humor, heart, and authenticity. His creative philosophy is simple but powerful—and offers some of the most practical TV writing advice out there.

 

In this blog, we’ll explore how Groff’s approach can help new and experienced writers improve their storytelling for the screen.

"Do the next right thing" Jonathan Groff Tv writing advice

The Meaning Behind “Do the Next Right Thing”

For Groff, writing isn’t about chasing the biggest twist or the funniest punchline. It’s about emotional truth. “Do the next right thing” means following your characters with empathy—what would they realistically do next based on who they are?

 

This grounded mindset often leads to moments that feel more personal, more honest, and ultimately, more powerful.

Don’t Just Write the Pilot—Build the World

Groff stresses that while the pilot episode is crucial, it’s only the beginning. Great television needs stories that unfold over time. That’s why character arcs, story structure, and emotional continuity matter from the very first draft.

 

Many writers use pre production software to organize character arcs, subplots, and timelines—laying a strong foundation for the entire season, not just the pilot.

Black-ish boss on Police brutality Episode
Black-ish boss on Police brutality Episode

Conflict Is More Than Just Drama

One of the smartest pieces of TV writing advice Groff offers is this: not all conflict has to be loud. Some of the most engaging scenes are built on restraint—on tension that simmers rather than explodes.

 

By leaning into silence, misunderstanding, or contradiction, writers can explore deeper emotions and relationships without falling into clichés.

Scrubs season 1-2001
Scrubs season 1 - 2001

Collaboration Is Key to Long-Term Success

Groff also highlights the importance of the writing room. Television is a collaborative medium, and no showrunner can succeed alone. Listening to the perspectives of others—whether from fellow writers or your cast and crew—can unlock story beats you might never have considered.

 

Great showrunners lead with openness, not ego.

Cast of happy endings
Cast of Happy Endings

Why Groff’s Wisdom Endures

In an era when audiences demand more emotional depth, Groff’s philosophy feels more relevant than ever. His guidance isn’t about formulas—it’s about heart. By staying true to your characters and letting their truth guide your story, you don’t just build entertainment—you build connection.

Final Thoughts

TV writing can be unpredictable. But Groff’s advice—do the next right thing—reminds us that clarity comes from character, not chaos. It’s this mindset that separates forgettable scenes from ones that resonate long after the credits roll.

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